On the eve of Citi Bike NYC's expansive bike share system and to celebrate the launch of BikeNYC.org, the Transportation Alternatives people teamed up with the marketing gurus at Mother NY to create Bike Like a New Yorker. With the help of generously donated billboards and printing from Edison, Van Wagner and Duggal, Bike Like a New Yorker is broadcast on scores of billboards across New York.
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